• SoundStage! Shorts - McIntosh Laboratory MA252 Integrated Amplifier (November 2017)
  • SoundStage! InSight - Hegel H90 and H190 Integrated Amplifiers (October 2017)
  • SoundStage! Shorts - How Hegel's SoundEngine Works (October 2017)
  • SoundStage! InSight  - Estelon History and YB and Extreme Loudspeakers (September 2017)
  • SoundStage! Shorts - What Makes Hegel Different? (August 2017)
  • SoundStage! Shorts - Estelon Extreme Legacy Edition Loudspeaker (July 2017)
  • SoundStage! InSight - Amphion Overview and Technologies (July 2017)
  • SoundStage! Insight - Totem Acoustic Signature One Loudspeaker (June 2017)
  • SoundStage! Encore - The Cowboy Junkies'
  • SoundStage! Shorts -- Anthem's STR Integrated Amplifier (May 2017)
  • SoundStage! Shorts -- Paradigm's Perforated Phase Alignment (PPA) Lenses (March 2017)
  • SoundStage! InSight -- Paradigm's Persona 9H Loudspeaker (March 2017)
  • SoundStage! InSight -- Contrasts: Dynaudio's Contour and Focus XD Speaker Lines (February 2017)
  • SoundStage! Shorts - New Technologies in MartinLogan's Masterpiece Series
  • SoundStage! Shorts - Dynaudio/Volkswagen Car Audio (December 2016)
  • SoundStage! InSight - Gryphon Philosophy and the Kodo and Mojo S Speakers (January 2017)
  • SoundStage! Shorts -- What's a Tonmeister? (November 2016)
  • SoundStage! InSight - AxiomAir N3 Wireless Speaker System (December 2016)
  • SoundStage! InSight - Bang & Olufsen BeoLab 90 (November 2016)
  • SoundStage! Shorts - Gryphon Diablo 120 Integrated Amplifier (October 2016)
  • SoundStage! InSight - Dynaudio History and Driver Technology (October 2016)
  • SoundStage! Shorts - The Story How Gryphon Began (September 2016)
  • SoundStage! InSight - Devialet History, ADH Technology, and Expert 1000 Pro (September 2016)
  • SoundStage! Shorts - Devialet's Phantom Loudspeakers (August 2016)
  • SoundStage! InSight - McIntosh Home Theater and Streaming Audio (July 2016)
  • SoundStage! Shorts - McIntosh MC275 Stereo Amplifier (June 2016)
  • SoundStage! InSight - McIntosh History and Autoformer Technology (June 2016)
  • SoundStage! InSight - NAD Viso HP50 Headphones (May 2016)
  • SoundStage! Shorts - GoldenEar Technology's Anechoic Chamber (May 2016)
  • SoundStage! Shorts - PSB's M4U 4 Earphones (April 2016)
  • SoundStage! InSight - GoldenEar Technology's Triton Two+ and Three+ Loudspeakers (March 2016)
  • SoundStage! Shorts -- KEF's LS50 (February 2016)
  • SoundStage! InSight -- Monitor Audio's Platinum II Series (January 2016)
  • SoundStage! Shorts -- Pryma 0|1 Headphones (December 2015)
  • SoundStage! InSight -- KEF's Blade Two Loudspeaker (November 2015)
  • SoundStage! InSight -- KEF and the Uni-Q (October 2015)
  • SoundStage! InSight -- Monitor Audio Acoustics & Aesthetics (August 2015)
  • SoundStage! InSight -- PSB's Imagine T3 Loudspeaker (June 2015)
  • SoundStage! InSight -- Hegel's H160 Integrated Amplifier-DAC (April 2015)
  • SoundStage! InSight -- MartinLogan's Neolith Loudspeaker (February 2015)

To Hans Wetzel,

What a great article you penned! I've often fantasized about opening just such an audio shop with just the kind of gear you propose. I think it might have legs if the shop were oriented toward music and fun and situated in the right place. It needs coffee, too.

Imagine an ad something like this:

Groove Grove 

Headphone - Computer Sound - Living Room Audio
Affordable audio. Insanely awesome sound.
Bring your tunes and see. We're groovin' right now!

Naturally, the ad needs a huge graphic equating music with cool headphones and a high-tech bookshelf speaker and dancing/fun. 

The shop needs big street-facing windows and a hip feel with big music-oriented art on the walls. Music must be playing! Maybe hire some people to dance during high-traffic times to draw attention. Shoot, you could probably stock some current vinyl, too.

Brad Potthoff
United States

Brad, that's not far off what I had in mind, though the dancing . . . may or may not attract the type of clientele a store like this would be catering to! As for the coffee, in an urban setting, the better bet would be to open up next to or down the street from a coffee shop. I know there are tons of people, both students and professional types, who frequent and linger in the coffee shop on the corner of my street, and I can certainly picture folks wandering from there into a hi-fi store on a nice Saturday afternoon. The same could be said for vinyl -- better to leave vinyl sales to a dedicated music shop and focus on doing one thing well. How about near art galleries, though? In Philadelphia, we have free monthly events where people litter the streets, take in all types of art, and drink decent alcohol. Not only is that the type of crowd who might have interest in a nice little stereo system, but you could also partner with local folks for events like this to demo equipment. This is to say nothing of the various types of events an urban store like this could host, with musicians and industry folks making brief presentations that are more approachable and laid back than the stodgy ones we're all used to seeing at local dealers.

Do I think this type of store would "blow up" and become insanely profitable? Nope. But I do think it could be cool and sustainable, and help to spread the good word about high-fidelity sound. As with anything else, however, the key is "location, location, location." . . . Hans Wetzel